Vital Strategies

054 | Unlock Real Estate Profits Without Being a Landlord: The Power of Non-Performing Notes with Scott Carson

What if you could invest in real estate with less risk and more control than traditional property ownership? In this episode of the Vital Strategies Podcast, we dive into the world of buying non-performing mortgage notes—a unique investment strategy that allows you to purchase distressed debt and turn it into a profitable asset. Scott Carson, a seasoned real estate investor, shares how he buys and manages mortgage debt nationwide, turning non-performing loans into income-generating investments. This episode offers a fresh perspective on how to build wealth without owning physical property. 
Scott explains the ins and outs of note investing, from understanding important financial metrics like the DSCR (Debt Service Coverage Ratio) to knowing when foreclosing on the borrow is a last resort. He walks us through how to find deals using LinkedIn and social media, the role of licensing and doing your homework, and what it means to be the owner of a note versus the owner of the property. If you’re looking for a way to diversify your portfolio and tap into a less competitive investment space, this episode will give you the tools and knowledge to get started. 
Key Takeaways: 
How to invest in non-performing notes and generate passive income 
The importance of the DSCR acronym and how it affects profitability 
The difference between owning notes and owning real estate. 
How to find deals using LinkedIn and social media platforms 
Licensing and insurance considerations when investing in notes 
How to structure profitable note deals for long-term returns 
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Two Tone Creative 
Research and copywriting by Victoria O'Brien 

053 | Maximize Your Workforce: Shauna Wekherlien’s Guide to Strategic Outsourcing

Are you leveraging the full potential of global talent to elevate your business? 
In this eye-opening episode of the Vital Strategies Podcast, host Patrick Lonergan welcomes back Shauna Wekherlien, who has a number of successful businesses. She has decades of expertise in tax strategy and leading a global team, Shauna dives into the transformative power of outsourcing talent and working virtually. 
This conversation is packed with actionable insights on how entrepreneurs can harness the power of virtual teams to reduce costs and boost productivity. We explore how the landscape of remote work has evolved over the past seven years and why some roles are perfectly suited for overseas talent. 
Key Takeaways: 
Maximizing Your Talent Pool: Learn how expanding your search beyond local hires opens up access to top-tier professionals worldwide. 
Cost Savings Without Compromise: Discover why overseas work doesn’t equate to lower quality and how rates can be up to 80% lower than domestic hiring. 
Communication Mastery: The art of overcoming language barriers, setting up effective feedback loops, and ensuring clear, seamless communication. 
Legal & Security Compliance: Navigate the complexities of hiring internationally, with insights on which countries excel in security and compliance based on role requirements. 
Tools & Technology: Find out which tools can streamline your remote working process and enhance collaboration with global teams. 
Client-Facing Roles: How to ensure your client interactions maintain high standards and foster trust, even with an overseas team. 
 
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Two Tone Creative 
Research and copywriting by Victoria O'Brien 

052 | How to Pivot Your Business and Thrive During a Crisis with Nancy Cutter

How did one travel company not only survive COVID-19 but come out stronger? In this episode of the Vital Strategies Podcast, host, Patrick Lonergan sits down with Nancy Cutter, founder of Court Travel and a leader in the luxury travel industry. Nancy shares her incredible story of resilience and innovation, pivoting her business during the COVID-19 pandemic to not only survive but thrive. As part of the world’s largest luxury travel consortia, Nancy and her team found new ways to protect employees, keep clients well-served, and continue offering bespoke travel experiences. From creating fresh revenue streams to customizing trips for every budget, Nancy’s strategic approach has kept her at the forefront of the travel industry. 
We also explore how travel has evolved post-pandemic, including the rising popularity of solo travel and the renewed desire for fulfilling experiences that align with the REACH (Relationships, Experiences, Advancement/Growth, Contribution and Health) principles we focus on at Vital Strategies. Nancy shares her favorite travel stories and valuable insights into the travel industry. If you’re interested in evolving your business, adapting to challenges, and creating unforgettable travel experiences, this episode is a must-listen. 
Key Takeaways: 
Pivoting during crises: How Nancy successfully adapted her business during COVID to protect employees and continue delivering top-tier service. 
Innovating revenue streams: Strategies for finding new ways to generate revenue during challenging times in the travel industry. 
Building business resilience: Why evolving your business model is crucial for long-term success, regardless of industry. 
Customizing travel experiences: Nancy’s approach to tailoring travel plans for different budgets while maintaining a luxury experience. 
Post-pandemic travel trends: The rise of solo travel and shifts in travel desires after COVID. 
Guest Contact:
Court Travel Ltd. - International Travel Specialists
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Two Tone Creative 
Research and copywriting by Victoria O'Brien 

051 | How to Get Out From Under Tax Debt: Expert Advice You Need with Carlos Samaniego

What happens when you ignore the IRS? Spoiler: It only gets worse. In this episode of the Vital Strategies Podcast, I sit down with tax resolution expert and IRS Enrolled Agent, Carlos Samaniego, to uncover the often overlooked but critical issue of unresolved tax debt. Carlos, founder of Tax Debt Consultants LLC, dives into his personal journey about ignoring the IRS and how facing his own problems head-on ultimately led him to help others in similar situations. This episode is packed with must-know insights on how to resolve major tax issues and become compliant before things spiral out of control. 
Carlos walks us through the process of fixing previous mistakes, explains what the government is really looking for, and offers tips on negotiating payment plans. We discuss the dangers of ignoring tax debt—such as liens, garnishments, and increasing penalties—and the best ways to stop accumulating interest. From what to do with CP 504 letters and IRS Letter 11 to exploring offers in compromise, this episode offers actionable advice for anyone needing to get back on track with their taxes. 
Key Takeaways: 
How to resolve past tax mistakes: Carlos explains the steps to fixing unfiled tax returns, becoming compliant, and what the IRS is really looking for. 
The dangers of inaction: We discuss the serious consequences of ignoring tax debt, including liens, garnishments, and compounding interest. 
Negotiating with the IRS: Learn how to set up payment plans, reduce penalties, and explore options like offers in compromise to stop the bleeding. 
Facing problems head-on: Carlos shares his personal story of avoiding the IRS and how confronting these issues can lead to long-term financial freedom. 
Guest Information:
Carlos Samaniego books and contact
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Two Tone Creative 
Research and copywriting by Victoria O'Brien 

050 | Why Your Business Isn’t Scaling—and How to Fix It with Nolan Bradbury

Do you know what’s stopping your business from hitting the next level? In this episode of the Vital Strategies Podcast, we’re tackling one of the biggest frustrations for business owners: hitting a plateau and not knowing how to break through. If you’ve ever wondered why your business isn’t reaching that next milestone, this conversation with Nolan Bradbury, founder of Bradfield Accounting and Advisory, is for you. 
Nolan dives into the common barriers that keep businesses from scaling and introduces the Rule of 3 and 10—a game-changing concept that explains why what worked to get you this far won’t take you any further. He also shares the power of good data, explaining how understanding your financials on a deeper level can highlight what’s working and what’s not, so you can take decisive action. 
Key Takeaways: 
Scaling requires new strategies: What got you here won’t get you to the next milestone—understand the Rule of 3 and 10 to break through business plateaus. 
Data-driven decisions are essential: Good data reveals what’s working and what’s not, enabling smarter, faster growth. 
Upgrade your finance team as you grow: Learn when to move from a bookkeeper to a CFO to support your scaling business. 
Outsourcing can reclaim your time: Build your own "family office" to streamline your finances and focus on big-picture growth. 
Delegate wisely: Know when and what to delegate, especially the key operational tasks that drive long-term success. 
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Podcast Abundance   
Research and copywriting by Victoria O'Brien 

049 | The Shocking Truth About Lost Productivity and How to Reverse It with Andrew Ronchetto

In this episode of the Vital Strategies Podcast, I’m joined by Andrew Ronchetto to explore how improving employee wellness can drive productivity and boost your bottom line. Did you know companies are losing up to a trillion dollars annually due to lack of productivity? What if the solution lies in something as simple as taking better care of your team? 
Andrew shares insights on the 8 Dimensions of Health, how incremental changes lead to long-term success, and the power of disconnecting to enhance performance. We also dive into capability building, coaching, and the role leaders play in amplifying human potential. 
Tune in for actionable insights on how improving employee wellness can amplify human performance and ultimately benefit your bottom line. 
Key Takeaways: 
Companies lose up to $1 trillion annually from poor productivity linked to employee wellness. 
The 8 Dimensions of Health improve well-being and boost performance. 
Small, consistent wellness changes lead to long-term productivity gains. 
Taking time to disconnect can increase focus and efficiency. 
Leaders struggle with collaboration when wellness isn’t prioritized. 
Coaching and capability building are key to improving team performance. 
Better employee wellness directly boosts productivity and business results. 
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Podcast Abundance   
Research and copywriting by Victoria O'Brien 

048 | How to Make Your Business More Valuable – The Blueprint for Maximizing Enterprise Value

What’s the secret to building enterprise value that lasts beyond you, the owner? In this episode of the Vital Strategies Podcast, host Patrick Lonergan sits down with Pete Worrell, author of Enterprise Value and a leading figure in the entrepreneurial community. Pete specializes in helping entrepreneurs increase the value of their companies by focusing on the critical elements of strategy, culture, and mindset.  
Throughout the episode, Pete discusses the importance of leading your business as if you’ll run it forever—even if a sale is in the future. He also dives into the “four hats” that every entrepreneur must wear to drive enterprise value and why incentivizing the management team to invest in the company's future can lead to significant growth. Stay to the end to learn how you can get a free copy of Pete’s book sent directly to your doorstep. 
Key Takeaways: 
How to build enterprise value by focusing on strategy, culture, and mindset. 
Why you should lead your business as if you’ll run it forever—even if you plan to sell. 
The importance of involving your management team in the company’s future to fuel growth. 
The four hats every entrepreneur must wear to drive value. 
Episode Resources: 
Enterprise Value – Pete Worrell 
Flourish by Martin E. P. Seligman  
Be Your Future Self by Now Dr. Benjamin Hardy  
Anti-Fragile by Nassim Nicholas Taleb  
Guest Information:
Pete Worrell contact: Peter R. Worrell - Bigelow LLC.
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Podcast Abundance   
Research and copywriting by Victoria O'Brien 

047 | How to Crack the Tax Code: The Tax Goddess on Cutting Taxes and Building Empires

How to Crack the Tax Code: The Tax Goddess on Cutting Taxes and Building Empires 
What if you could cut your tax rate to 6.92%—or even lower? In this episode of the Vital Strategies Podcast, host Patrick Lonergan is joined by tax expert Shauna Wekherlien, founder of Tax Goddess Business Services. With over $1.57 billion in tax savings for her clients and a jaw-dropping 6.92% annual tax rate, Shauna shares her unique strategies for driving down taxes, building wealth, and optimizing cash flow. 
Shauna reveals how business owners, investors, and entrepreneurs can utilize advanced financial tools like captive insurance, premium financing, and infinite banking to significantly reduce taxes. She also talks about empire-building and how to keep wealth in the family through FLPs and private foundations. 
Whether you’re looking to drive down your tax rate, maximize your wealth-building potential, or simply gain better control of your finances, Shauna’s insights will leave you with actionable strategies to achieve your financial goals. 
Key Takeaways: 
How to create more cash flow to build wealth or live your ideal lifestyle. 
The secret behind how to build a strategy to get to a 6.92% tax rate and how you can apply similar strategies. 
The power of leveraging tax efficient tools like premium financing, infinite banking, and triple dipping to get maximum tax efficiency 
The importance of involving your entire financial team to achieve massive tax savings. 
 
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Podcast Abundance   
Research and copywriting by Victoria O'Brien 

046 | The Secrets to Building a Valuable Business with Sal Marino

Is your business set up for long-term success, or are you just chasing short-term wins? In this episode of the Vital Strategies Podcast, host Patrick Lonergan sits down with Sal Marino, who has worn many executive level hats from operations to sales at Charles IT. We explore the fundamental strategies that have fueled the company’s consistent 20-30% year-over-year growth. Sal shares insights on how building a strong foundation and focusing on leadership alignment are key to long-term success. 
Together, Patrick and Sal discuss the importance of creating a culture of operational excellence, pushing for growth while forecasting the future, and setting goals that drive the company forward. Sal also breaks down his unique approach to problem-solving, building high-performing teams, and ensuring that financial strategies align with business goals. 
Stay tuned to the end for actionable tips on how to leverage assets, optimize cash flow, and develop a strategy that fuels both personal and professional growth. 
Key Takeaways: 
Achieving 30% year-over-year growth requires a strong foundation and aligned leadership. 
Building a thriving company culture starts at the top and impacts every level of the business. 
Operational efficiency means being unafraid to fail, tweak, and change as needed. 
Setting clear, strategic goals and breaking them down into manageable tasks leads to long-term success. 
A 'work hard, play hard' culture fosters motivation and engagement within teams. 
Financial forecasting is essential to ensure cash flow aligns with future business needs and growth. 
Client satisfaction must be prioritized by deeply caring about their success and delivering tailored solutions. 
Stress, when managed well, can be a driver of growth and personal fulfillment. 
Having a clear strategy and understanding where you want to go helps ensure your assets and resources are leveraged for continued growth. 
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Two Tone Collective
Research and copywriting by Victoria O'Brien 

045 | How to Crack the Code to Sales Success: What Top Performers Do Differently

What if the key to sales success lies in mastering just three critical elements? In today’s episode of the Vital Strategies Podcast, host Patrick Lonergan sits down with Mark Cox, founder of In the Funnel Sales Coaching, author and a leading expert in sales strategy. We dive into the key ingredients for sales success, focusing on how to build a strong foundation for your business, develop an elite sales team, and create a winning sales playbook. 
Mark shares actionable insights on creating demand, managing the buyer’s journey, and the five traits that separate great salespeople from the rest. He also explains why having a "Learn It All" mentality is crucial to team success and how a great sales coach can be the game-changer your business needs. 
Whether you're struggling to build a high-performing sales team or looking for strategies to grow your business predictably, this episode is packed with tips you can implement today. Don’t miss Mark’s expert advice on how to unlock the full potential of your sales efforts and drive your business forward. 
Three Critical Pillars of Sales Success: Building a solid business foundation, developing a high-performing sales team, and mastering your sales playbook. 
Creating Demand: How to intentionally create demand by understanding and delivering your value proposition to your ideal clients. 
Building an Elite Sales Team: The five essential traits of a top salesperson and how to foster a "Learn It All" mentality within your team. 
The Buyer’s Journey: Why understanding the buyer's goals and aligning your sales approach to meet them is key to success. 
Sales Management & Funnel Optimization: Practical tips for managing your sales funnel and improving overall team productivity. 
The Role of a Great Sales Coach: How coaching, motivating, and leading your sales team can drive predictable business growth. 
Earning Client Trust: Proven strategies for building trust with clients and creating long-lasting business relationships. 
Episode Resources: 
Can You Hear Me?: How to Connect with People in a Virtual World 
Who by Jeff Smart and Randy Brown 
Hidden Potential: The Science of Achieving Greater Things 
Cone of Learning  
Resources:   
Visit www.vitalstrategies.com to download FREE resources     
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    
Follow on Instagram at https://www.instagram.com/vital.strategies      
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     
Credits:    
Sponsored by Vital Wealth    
Music by Cephas    
Audio, video, and show notes produced by Two Tone Collective
Research and copywriting by Victoria O'Brien