052 | How to Pivot Your Business and Thrive During a Crisis with Nancy Cutter

How did one travel company not only survive COVID-19 but come out stronger? In this episode of the Vital Strategies Podcast, host, Patrick Lonergan sits down with Nancy Cutter, founder of Court Travel and a leader in the luxury travel industry. Nancy shares her incredible story of resilience and innovation, pivoting her business during the COVID-19 pandemic to not only survive but thrive. As part of the world’s largest luxury travel consortia, Nancy and her team found new ways to protect employees, keep clients well-served, and continue offering bespoke travel experiences. From creating fresh revenue streams to customizing trips for every budget, Nancy’s strategic approach has kept her at the forefront of the travel industry. 

We also explore how travel has evolved post-pandemic, including the rising popularity of solo travel and the renewed desire for fulfilling experiences that align with the REACH (Relationships, Experiences, Advancement/Growth, Contribution and Health) principles we focus on at Vital Strategies. Nancy shares her favorite travel stories and valuable insights into the travel industry. If you’re interested in evolving your business, adapting to challenges, and creating unforgettable travel experiences, this episode is a must-listen. 

Key Takeaways: 

• Pivoting during crises: How Nancy successfully adapted her business during COVID to protect employees and continue delivering top-tier service. 

• Innovating revenue streams: Strategies for finding new ways to generate revenue during challenging times in the travel industry. 

• Building business resilience: Why evolving your business model is crucial for long-term success, regardless of industry. 

• Customizing travel experiences: Nancy’s approach to tailoring travel plans for different budgets while maintaining a luxury experience. 

• Post-pandemic travel trends: The rise of solo travel and shifts in travel desires after COVID. 

Guest Contact:

Court Travel Ltd. - International Travel Specialists

Resources:   

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Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Two Tone Creative 

Research and copywriting by Victoria O'Brien